Highlighted Topic: Overcoming Obstacles
Jason Herrera is the owner of Audrey Alba Films where his vision as a videographer captures the essence of weddings, lifestyle brands and independent businesses. I met Jason when we worked together for a styled shoot and we quickly bonded over our love for music, as Jason had been a former DJ. I immediately was drawn and struck by Jason’s humble and kind demeanor. Beyond Jason being an absolutely solid individual, his work is mind blowing. In my opinion, Jason has a story that truly inspired me and matches many of the beliefs that I use in my own life as well as the perspectives I use to help my clients.
Here is Jason’s story………
After graduating from Citrus College in Glendora (outside of Los Angeles) with a Audio/Visual degree, Jason’s love for music led him to work at a Hollywood recording studio. He describes this job as “the grind” and all consuming: He would sleep there, shower there and logged in over time hours of work on the daily. Jason describes this point of his life as “kind of” living out of his car due to circumstances of not having anywhere else to be. When Jason’s hollywood recording job came to an end, because of mere burnout, he felt “done” with LA. At this point he made the decision to move to San Diego while maintaining his relationship with his then girlfriend (now wife) who he describes to have an “unbreakable” bond with. As Jason was San Diego bound, he told his girlfriend that he was going to “come back to get her once he found himself more “settled” in San Diego.
When I asked Jason “Why San Diego? Why move away from a woman who you love? Why not get another job in LA?” He says that “I visited once and heard good things about it” so off he went to San Diego because he had a feeling that SD was the place for him to be. He set off down the coast claiming how he had “550 bucks in my pocket and a $10 gym membership to 24 hour fitness, so I was able to shower and shave” and basically live out of his car. What was/is amazing for me is to hear is how Jason describes this time of his life: “I’m able to say that I lived in Del Mar and La Jolla” as he would drive his car to a beach front plot and park it for the night. He says this with a smile and glimmer in his eye, as if he appreciates this time in his life and where it has brought him, “no regrets” he says.
I love this perspective. It lights me up while talking with him.
Jason soon found a job as a dishwasher at a local downtown restaurant that had a rooftop bar. When I asked Jason during the interview if there was any plan or idea of where he wanted to go with his life at this point, he simply says “No.” When there was mention that the bar/restaurant that Jason worked at was looking for a DJ, Jason stepped up and suggested that he fill the position. So, a dish washing position turned to DJ position over night. Jason met another employee at the time at the restaurant that invited him to randomly film a wedding with him one weekend and, BOOM, this is how Jason met his future business partner and created what is today Audrey Alba Films. Just like that.
Obviously, there are so many nooks to dive more into within Jason’s journey because, in my opinion, it is so very rich with positive perspectives, ambition, trust, drive and hope; It’s unreal to me. While interviewing Jason I could feel his passion and I also saw how this man sitting across from me came to be. His struggle, his story not being comfortable and planned out created the genuine and so very humble man in front of me. You can’t teach this stuff. You can’t “try” to be this way; this kind of character needs to be earned. I have so much respect for not only Jason, but any person who really goes after what they want, even if the circumstances to get there are far less then ideal. We connected on how things don’t need to be “logical” or make sense. While listening to Jason, there were so many moments in his interview where I found peace in hearing how his decisions came from the feeling part of him, not the logical, linear mind part of him that judges and needs things to make sense.
What a refreshing conversation with such valuable pieces of truth. Thank you Jason.
Check out Jason’s work: